STELLA ARTOIS: SUBVERSIVE MURAL CAMPAIGN WITH SPECIAL-BUILD
IN COLLABORATION WITH MOTHER LONDON
“Teaming up with the creative powerhouse Mother London, we dived into the world of Stella's new unfiltered lager. Our aim was to help elevate their tongue-in-cheek campaign through a meticulously crafted, hand-painted advertising mural in London’s East End”
Teaming up with creative powerhouse Mother London, we dived into the world of Stella Artois' new unfiltered lager. Our aim was to help elevate their
tongue-in-cheek campaign through a meticulously crafted, hand-painted advertising mural in London’s East End. The challenge was finding the perfect wall - large enough to create the impact required, but that would also allow us to install the essential 3D special build elements to bring this piece to life. We designed, fabricated and installed faux windows that perfectly emulated the existing architectural aesthetics of the building, complete with internal blinds and artificial scenes. These windows were then strategically positioned, preserving the modesty of our 'au natural' subjects in this photorealistic mural.
…It just so happened to be installed during one of the coldest weeks of the year, so in hindsight, the windows probably could have been made much smaller ;)