INTU: IMMERSIVE PORTABLE “SELFIE” BOOTHS

Derby’s main shopping centre attracts 20 million visitors per year and is a hub for individuals who not only want to shop but who are also seeking a place to explore and be entertained. Intu Properties asked us to design, build and install a set of creative photo opportunities that allow visitors to immerse themselves in different worlds. The booths needed to capture the imagination of the visitors whilst being an attractive and exciting place for them to spend time and take selfies while their families and friends shopped. The scenes needed to be built off-site, fully transportable and rebuildable in several locations across the country. Moreover, in the wake of the pandemic, they needed to be mindful of social distancing and hygiene concerns. We designed a flat-packable, self-supporting structure with 8 fully immersive booths. Each scene was designed to evoke JOY! and inspire a physical response. One of the scenes involved hand drilling over 4000 minuscule holes in the roof of a booth fully clad with mirrors and individually cutting and inserting singular fibre optic lights to create an infinity room. Other rooms included a sunflower field, a rainbow room, an iridescent booth, a silver cave and an optical illusion.

Bespoke lighting was designed for each booth to be ideal for photography, and wayfinding was designed to guide guests through the installation.