NETFLIX: 3D FLORAL BILLBOARD INSTALLATION

We teamed up with Netflix to design and produce a ‘3D Special Build’ billboard advertising campaign for the release of ‘Bridgerton Season 3’. 

The concept behind the campaign was to celebrate a key character from the show: Penelope Featherington (played by Irish-born actress Nicola Coughlan), who was having a ‘glow-up’ in the latest series. 

The tagline for the campaign was ‘Even a Wallflower Can Bloom’, so to celebrate Nicolas’s character blossoming in the new series, we designed a floral billboard display for two regional billboard locations: Manchester and the actress’ hometown of Galway, Ireland. 

The display was made using a timber structure, from which we added wire mechanics to which we could attach sustainably sourced, hired faux flowers, to create a quintessentially English countryside garden arrangement inspired by the aesthetics and colour palettes from the show.